The widespread use of AI has created an abundance of opportunities for an easier workflow. From research to data collection, building websites, writing content and many other things, AI’s algorithms are programmed to offer these contributions. But it has limitations. Without the ability to differentiate one thing from the other, reliance on AI often results in cloned appearances. Therefore, businesses lose their unique identities in the search shuffle.
The beauty in originality is that it is distinguishable. In any business, there are employers, employees, a full staff, and many personal characteristics that pertain to a workplace. The reality is that like people, every business has qualities that are irreplaceable. Their products and services do, too.
Video content has the potential to reveal these irreplaceable traits. They can professionally display the stories of business owners and their team. Through editing techniques, digital videos can become cinematic in nature, but down-to-earth and relatable because at the forefront there are real people, places, and locations.
By utilizing real footage of business owners, employees, and their products or services combined with professional editing specifically used in commercials and films, an exploration into new territory begins. It is where the film industry and real life coincide.
The best thing about working with real people who aren’t trained actors is that it entails a creative route that tends to stray off the designated one. Depending on comfort levels, there are ways to conduct audio VO’s that are more informal than what is traditionally done in the film industry. With children and teens, in particular, sometimes sacrificing the standard way for an authentic approach actually ends with an imperfectly perfect tale.
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