The bliss from purchasing products isn’t centered around the product itself, it is reliant on consumers’ life experiences in which inspire them. It comes from a proud parent rewarding a child for their brave determination to learn a new sport, musical instrument, or other activity. It comes from the gathering of friends for a day of shopping. It comes from a loved one’s eyes that light up when they open a gift that makes them smile. The decision-making process is triggered by moments that are meaningful. Short-form videos with storylines offer much more than a series of product displays. They insert the catalyst behind a buyer’s journey.