There are four stages of a marketing funnel. The aim for any business is to reach all of them. However, it is the loyalty stage that gains the biggest rewards. A customer is committed and will no longer seek services elsewhere. Their appreciation and respect were earned. They are the ones who lead new customers down the funnel, starting with awareness and jumping right to a conversion. They pave the way for others to become loyal customers. They are a gift.
The quality and character of a business are in the eye of its beholder. Where you’ve walked to get here is what led to the discovery of a business idea that matters to you. The story behind every brand reveals its authenticity. The content provides the behind-the-scenes details while opening doors to new prospects and opportunities.