A marketing funnel consists of four key stages. Content creation that offers ongoing originality drives each step. And while every phase is essential, the loyalty stage provides the greatest returns; at this point, a customer is fully committed and no longer considers competitors. These devoted advocates encourage growth by guiding new prospects from initial awareness straight to conversion, essentially paving the way for others to follow. They are invaluable assets to a brand.
The quality and character of a business are in the eye of its beholder. Where you’ve walked to get here is what led to the discovery of a business idea that matters to you. The story behind every brand reveals its authenticity. The content includes the behind-the-scenes details while opening doors to new prospects and opportunities.